mimoco and Karmaloop Announce World Release Party for
Shawnimals Wee Ninja™ x mimobot™ USB Flash Drives and Plush
Boston, MA – February 7, 2006 – mimoco, makers of mimobot designer USB flash drives, and Chicago-based Shawnimals, creators of Ninjatown handmade plush have joined forces to release two care-free-but-lethal assassin Wee Ninja x mimobot characters affectionately known as LOVE / HATE. The release party will take place at Karmaloop Boston on the evening of Friday, Feb. 17th from 8:00 -10:30 PM.
The crossover collaboration, the first in mimoco’s artist series, yields a set of mimobot designer flash drives (edition of 333), and a super-limited set of matching 12” tall handmade Shawnimal plush (edition of 20).
“We’re excited to kick off our ongoing artist series with Shawnimal’s creations,” said Evan Blaustein, founder of mimoco. “The sneaky and cute Wee Ninjas perfectly capture the mimobots mischievous attitude, not to mention the mimobots in handmade plush form are dripping with love. It was a no-brainer to release Shawnimal’s deadly cute designs during this Valentine’s season!”
Added Shawn Smith of Shawnimals about his character designs, “Wee Ninja’s are troubled souls, because they are trained to kill, yet designed for hugs, but there’s no doubt one’s computer files will remain safely guarded inside the digital brain of a master ninja assassin!”
Greg Selkoe Karmaloop’s CEO summed up the excitement of having the release of these cult status collectables at Karmaloop Boston: “ We are really psyched to be able to celebrate the release of the limited edition Shawnimal mimobots! Mimoco and Karmaloop are both Boston
companies that are making a name for themselves worldwide in the underground collectable and streetwear culture”. He added “It is a lot of fun to be able to have such a huge artist like Shawnanimal in the store and to feature such cool product hopefully we will be doing more events that put Boston on the global cutting edge map.”
At the release party, Shawnimal will be on hand to sign his LOVE / HATE Wee Ninja creations. Mimobots range in price from $59 (256MB) to $184 (2GB). All LOVE / HATE mimobots feature preloaded bonus materials sure to take you down to Ninjatown like wallpapers, desktop icons, and a tutorial by Shawnimals on how to make your own plush. Plus the release of the first mimoco t-shirt!
Visit the mimoco booth (#5847) at NY Toy Fair and NY Comic-Con (#645) in February to see LOVE / HATE and more mimobot goodness in person.
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About the artist:
Since 2001 in pursuit of all things plushy, Shawnimal Smith and partner in crime, Jen Brody, have made hundreds of handmade plush creatures, 370 different characters to be exact. Their creations - some big, some small, and each with a name, story and origin - populate the cute and eccentric Shawnimaland. Recent projects include Ninjatown, the home of LOVE / HATE, where ninjas are trained in covert martial art assassination techniques and the art of the sacred Stealth Hug.
In addition to plush and other mediums, Shawnimals have recently taken the form of vinyl, with the first release of the popular Wee Ninja character, and more characters due later in 2006. Learn more at www.shawnimals.com.
About the company:
mimoco is a startup designer toy studio meets consumer electronics brand based in Boston
,
MA
. With a mission to bring style and soul to personal tech devices and to inject interactivity into the burgeoning art toy movement, the first fruits of our efforts are the delicious and fresh mimobot designer toy USB flash drives launched in late 2005.
mimobots are little friendly data fiends! Feed the 2" monsters all your essential data (tunes, pics, presentations, videos, etc.) and transport your files wherever you go. mimobot characters are what happens when designer toys meet USB flash drives - a marriage of art and technology. www.mimoco.com