Celebrate 4/20 with our dude Asher Roth!
The highly-anticipated debut album from Pennsylvania rap phenomenon Asher Roth, Asleep in the Bread Aisle, hit the shelves today and he picked a perfect date as the follow up to last year's The Greenhouse Effect mixtape helmed by DJ Drama and Don Cannon.
After posting tracks on his MySpace page in 2006, So So Def VP of Marketing, Scooter Braun, responded to Roth's friend request and flew him to Atlanta where he was subsequently signed less than a month later. Following his full-time move to the galaxy of ATLiens, Asher received offers from a multitude of labels, and even took a meeting with rap kingpin Jay-Z, who demanded Roth rhyme on the spot as he had asked in the past with the likes of Lady Sovereign and M.I.A.
The rest, we can say, is the future.
Between comparisons to melanin-challenged compatriot Eminem and becoming the first white rapper to appear on DJ Drama's Gangsta Grillz mixtape series, Asleep in the Bread Aisle marks the first official release from Asher following The Greenhouse Effect mixtape that supplied more than a modest buzz throughout the industry almost one year ago.
The first single, "I Love College," samples a reworked guitar riff jacked from Weezer's "Say It Ain't So" and features lyrics reminiscing the college glory days of marathon drinking binges and hazy days and nights courtesy of lung-crushing kush weed. The video became an immediate internet sensation and following the radio release in early February, "I Love College" debuted at an impressive #55 on the Billboard Hot 100 before skyrocketing to #18 as of this week after a well-deserved boost in online downloads during spring break.
Click the album cover above to purchase your copy of Asleep in the Bread Aisle via iTunes, or hit the picture below to cop in through Amazon. Whatever you decide, keep your Marathon Monday and 4/20 festivities going with Asher's latest, and remember - no passing out with your shoes on (get the Sharpie)! And don't forget to enter the Karmaloop exclusive Asher Roth giveaway for your chance to win the Undrcrwn x Asher Roth collaboration I Love College Tee (as seen in the video) or one of 10 autographed copies of Asleep in the Bread Aisle.
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