Helly Hansen and New Era team up for the LOVE
Wanting to innovate amongst the 59fifty cap decorations, Soldier Design specified Helly Hansen's proprietary waterproof/breathable fabric as the premise to construct this New Era cap--truly weaving Helly Hansen's genetic-code into the design. According to Soldier Design “the integrated stitch pattern is unique to geodesic dome technology, inspired by the infamous Buckminster Fuller, who was always working to advance humanity's option for success and doing ‘more with less’.” Building off that energy, 
they outsmarted the traditional cap vents with tear-drop shaped vents, interior cap details and smart packaging, to complete the entire package.
Love is Helly Hansen’s Flow System. "A place where thoughts, creativity and innovation flow, get heard and implemented. It’s a non-public, ultra insider program that was created to promote artist/brand/enthusiast collaboration." The entire line is only available through the issuement of an exclusive membership card by an HH representative. It is from this campaign that Helly Hansen hopes to seek people out who share the same passion to innovate create meaning and 
invent, for the love.
I would definitely cop one of those hats.
-K
www.PoppingCollars.com
Posted by: K | September 21, 2007 at 06:02 PM