Would this be categorized as street art? This is a brilliant idea that takes tagging to a whole other level; it’s called Shopdropping, and the concept is all in the name. This guy Ryan takes canned food from grocery stores, slaps on his personal photography and re-shelves them to unveil a beautiful landscape in an otherwise jarring, standard grocery aisle.
Read this excerpt from his site and take a gander for some good guerilla marketing ideas…
“Shopdropping strives to take back a share of the visual space we encounter on daily basis. Similar to the way street art stakes a claim to public space for self expression, Shopdropping subverts commercial space for artistic use. The photographs act as a visual journal of my travels over the past few years. Displayed in nonlinear combinations the images remix the traditional narrative of the passing of time. The vibrant individuality of each image is a stark contrast to the repetitive, functional, package design that is replaced.”
I totally understand the whole thing. I think it's wrong.
Posted by: Arunima | November 23, 2005 at 01:16 PM
genius
Posted by: lwk | February 06, 2007 at 12:26 AM